Dry Guyz is a product by Froonies * Healthy Lifestyle, a brand that prides itself in their nutritious products, made specifically for kids, but that can also be enjoyed by adults. Froonies has a wide variety of snack products, including asorted nuts, trail mix, cereal, and their newest product Dry Guyz, featuring all sorts of dried fruits.

The motto for Froonies is “Food can be fun and healthy”, and Dry Guyz is no exception. The design was specifically crafted to attract kids, with explosive colors, textures, and lovable characters. The product, however, wants to appeal to clients of different stages in life, which is why the design is modern, simple enough, and why the design is not as childish as other products one might find at the grocery store. In addition, the design of the Dry Guyz packaging uses narrative and characters as tools, to spark interest, to be relatable, and, the main objective of marketing, appeal.