Advocates for Youth

Advocates for Youth partners with youth leaders, adult allies, and youth-serving organizations to advocate for policies and champion programs that recognize young people’s rights to honest sexual health information; accessible, confidential, and affordable sexual health services.

As much as Advocates is a wonderful organization, it does not have a logo identity currently. Their brand consists of their name within two blue rectangles. Their social media icon, is simply the initials ‘AfY’ on a black background. I believe the brand could benefit from a proper logo and brand identity, for they would be able to appeal not only to young people, but those from all ages.

Brand Identity Redesign Project

Process

current logos

website

social media

moodboard

The inspiration for Advocates for Youth is modern and casual. It is clean and minimal, which fits with the lastest social media activism posts that have been circulating.

Since the AfY target audience is young people, more specifically Generation Z, the color palette and lettering appeal to the current aesthetic, while keeping it simple to not overshadow the causes the organization fights for.

The overall design and vibe is meant to be accesible and informational.

ideation/drafts

For the logo, I wanted to include the policies the organization advocates for: people’s rights to sexual health information, social justice, and the fight for equity.

In addition, I wanted to reference their core values: the 3Rs--Rights, Respect, and Responsibility.

The process started with research, looking for icons that represented the elements mentioned above, seeing how they could be combined, and even considered the reference to the letter “Y” for youth.

primary logo

The final logo went through a lot of different versions, finally arriving to this one.

Advocate for Youth’s primary logo is a powerful symbol that encompasses the main elements that represent the organization.

hand

human, people

“i”+ person

information

heart

love, sex

bars

growth, goals

“u”

u, youth

color palette

Vivid Sky Blue

#57C4E5

Light Blue—peace, reponsibility, calm

Light Coral

#EF6F6C

Red—passion, love, sex, AIDS awareness

Selective Yellow

#FFBA08

Yellow—happiness, hope, cheer, smile

Beige

#EDF0DA

White—healthcare, purity, virtue, peace,

Prussian Blue

#1C3144

Dark Blue—strong, reliable, justice

typeface

secondary logos

Advocates for Youth’ secondary symbols can be used only as decoration or add-ons. Thus, they should not be used for important campaigns, documents, and advertisement. They shall be used without the primary logo in merchandise, social media posts, and on the website.

symbols

a) “i”
b) Bars
c) Heart

a) Young. Powerful. Taking Over.
b) Rights. Respect. Resposibility.
c) 3R’s

2. taglines

The heart icon can be replaced by other elements depending on the programs the organization is working on. These should be used for the specific program, and not to represent the whole organization.